ALEXA MORGAN EVENTS
ALEXA MORGAN EVENTS

Thought of the Day

Inspiration, ideas and stories from the world of beautifully considered events.

When the Doors Finally Open!

There is a strange little moment when everything you have planned becomes real. The boxes are unloaded. The palette you have imagined for months is finally filled with the most b...
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Don’t Confuse Expensive with Exceptional

Don’t Confuse Expensive with Exceptional

In South Africa, we have a classic saying — “Bo bont onder stront.” Loosely translated, it means that everything can look rather grand on the surface, while underneath, ther...
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Sometimes the Client is Wrong

Come on. We’ve all been there. You are standing in front of a client thinking: “You are wrong.” Not slightly wrong. Not perhaps mistaken. Wrong. And for ...
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Read the Room

Read the Room

Imagine being the music provider for a formal choral evening and playing rock music. Yes, I know what you're going to say. “But some churches have rock bands, so how is that wr...
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Your Suppliers Can Make You or Break You

Why relationships matter There’s always that one thing — or perhaps two — that your client would like to change. And this is where your suppliers can make you or break you....
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Plan B, C or Possibly Z

Plan B, C or Possibly Z

You need a Plan B, C and possibly Z. In a short sentence. Sounds mad. Because it is. So much can go wrong in a very short space of time. And when you’re planning an ev...
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The Invisible Work

Now isn’t this just the most profound line. Because there’s a TON of that. It all starts at that initial meeting with a possible — or probable — new client. And befo...
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Preparation

How do you start without a plan? There’s that old classic: “If you fail to plan, you plan to fail.” Quite dramatic, really. But annoyingly true. Meeting your most importan...
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Pretty Isn't Enough

Pretty Isn't Enough

We all love pretty. Beautiful flowers, clever styling, gorgeous lighting, a spectacular venue and those little details that make everyone reach for their phones. And yes — I lo...
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The Art of Looking Calm While Everything is Moving

The Art of Looking Calm While Everything is Moving

If I had one rand for every time someone said, “You’re handling it so well,” I’d have enough money to retire — and actually start handling it well. Let’s be honest. Mo...
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Don't Tell Me Everything is Fine

Don't Tell Me Everything is Fine

One of the things I have learnt over the years is that I would much rather hear about a problem while it is still a problem than discover it when it has become a disaster. Don’t...
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A Client Isn't a Booking

A booking is a date in the diary. A client is a person. There is a rather big difference. When an enquiry comes in, I don't see a date, a venue, a number of guests and a fee. ...
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Time is Your Most Expensive Supplier

As Event Planners, we cannot afford to waste it. Money can be earned again. Suppliers can be replaced. Mistakes can be corrected. But time? Once it’s gone, it’s gone. Ti...
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The Devil Really is in the Detail

The tiny things guests never notice — because you noticed them first. An event curator will instantly notice subtle structural and aesthetic flaws — such as uneven linen dro...
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ANYONE CAN THROW A PARTY

Anyone can choose flowers, linen, candles and a pretty venue. But the execution? This is where execution separates an event from an experience. That's where you find the dev...
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YOU EITHER HAVE IT - OR YOU DON'T

Event planning wasn't a subject at school. There wasn't a textbook called "How to Keep 14 Suppliers, 87 Guests, a Bride, a Groom and Mother of the Bride Happy - While something i...
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