ALEXA MORGAN EVENTS
ALEXA MORGAN EVENTS

Thought of the Day

Inspiration, ideas and stories from the world of beautifully considered events.

Preparation

How do you start without a plan? There’s that old classic: “If you fail to plan, you plan to fail.” Quite dramatic, really. But annoyingly true. Meeting your most importan...
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Pretty Isn't Enough

Pretty Isn't Enough

We all love pretty. Beautiful flowers, clever styling, gorgeous lighting, a spectacular venue and those little details that make everyone reach for their phones. And yes — I lo...
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The Art of Looking Calm While Everything is Moving

The Art of Looking Calm While Everything is Moving

If I had one rand for every time someone said, “You’re handling it so well,” I’d have enough money to retire — and actually start handling it well. Let’s be honest. Mo...
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Don't Tell Me Everything is Fine

Don't Tell Me Everything is Fine

One of the things I have learnt over the years is that I would much rather hear about a problem while it is still a problem than discover it when it has become a disaster. Don’t...
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A Client Isn't a Booking

A booking is a date in the diary. A client is a person. There is a rather big difference. When an enquiry comes in, I don't see a date, a venue, a number of guests and a fee. ...
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Time is Your Most Expensive Supplier

As Event Planners, we cannot afford to waste it. Money can be earned again. Suppliers can be replaced. Mistakes can be corrected. But time? Once it’s gone, it’s gone. Ti...
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The Devil Really is in the Detail

The tiny things guests never notice — because you noticed them first. An event curator will instantly notice subtle structural and aesthetic flaws — such as uneven linen dro...
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ANYONE CAN THROW A PARTY

Anyone can choose flowers, linen, candles and a pretty venue. But the execution? This is where execution separates an event from an experience. That's where you find the dev...
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YOU EITHER HAVE IT - OR YOU DON'T

Event planning wasn't a subject at school. There wasn't a textbook called "How to Keep 14 Suppliers, 87 Guests, a Bride, a Groom and Mother of the Bride Happy - While something i...
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